What is the image you want your company to project at your event?

I am a member of a website that receives requests for entertainers. I have seen several requests lately from corporations in Chicago looking for Clowns. I have nothing personal against clowns. I have actually performed as a clown in 2001. It made me wonder is a clown the image that these companies want to present?

Obviously, a clown has worked out very well for McDonald's. Why? Because the image they want to present is that of a very fun but very inexpensive place to eat. Are you the most inexpensive company in your business? Do you offer the very least? Probably not.

So do you want a clown or an upscale corporate magician? Clowns certainly haven't cornered the market on funny and very few of them are actually entertaining. So are you serious about entertaining your clients, employees, colleagues and staff or are you just goofing around?